Willerby and Southern Counties Leisure team up to promote The Dyers’ Caravan Park

Leading holiday homes manufacturer Willerby and distributor Southern Counties Leisure have teamed up to promote a major new Sky series showcasing caravan holidays.

The two companies took part in a high-profile publicity event in central London, providing a luxury Willerby holiday home as the venue for media interviews in support of The Dyers’ Caravan Park, which launches on February 24 on Sky and NOW.

The new Sky original series sees actor and TV presenter Danny Dyer and his daughter, reality TV star and social media personality, Dani, try their hand at investing in and running a holiday park.

With nostalgia in their hearts and business ambition in their sights, the father-daughter duo dive headfirst into the £7 billion holiday park industry, with the goal of renovating Priory Hill and Nutts Farm Holiday Park at Leysdown on the Isle of Sheppey in Kent, aiming to create a place that lives up to Danny’s misty-eyed memories of his favourite childhood holidays.

As a sole Willerby distributor, Southern Counties Leisure was the perfect partner to help Priory Hill and Nutts Farm with this promotional event.

Southern Counties Leisure provided a Willerby Gainsborough model to host a media preview day, which saw leading outlets and content creators filming and interviewing the Dyers inside the holiday home.

The holiday home was located in Hyde Park, one of the royal parks and just a stone’s throw from some of London’s top landmarks, including Marble Arch and Kensington Palace.

Acknowledged as the longest-established caravan manufacturer, Willerby is celebrating its 80th anniversary in 2026, with the landmark year underlining its status as a pioneer of the holiday homes industry.

Willerby CEO Peter Munk said: “Southern Counties Leisure are one of our leading distributors, so we’re delighted to have been able to support them as part of this opportunity.

“Everyone at Willerby is excited about The Dyers’ Caravan Park, as the series will play an important part in promoting caravan holidays, especially to younger audiences.

“It’s particularly timely to be part of such a great opportunity in 2026, during the year in which Willerby celebrates its 80 th anniversary and Southern Counties Leisure marks its 30 th. What a fantastic way to celebrate both companies’ major milestones, by helping to generate publicity for a TV series shining a positive light on our industry.”

Southern Counties Leisure is one of the UK’s leading distributors of Willerby holiday homes and lodges. The Southern Counties Leisure team are experts on all things Willerby, knowing each model inside and out, and offering in-depth advice and knowledge of the brand to customers.

Southern Counties Leisure Managing Director Amanda Keen said: “We’re incredibly proud to fly the Willerby flag and committed to promoting the brand. I always describe Southern Counties Leisure as like a stick of rock, with Willerby running right through our core!

“We’re delighted to be part of the opportunity to promote this new TV series, which celebrates Great British holidays and showcases the true quality that holiday homes offer and the enjoyment they bring to all the family.”

The Dyers’ Caravan Park launches on Sky One and streaming service NOW on Tuesday, February 24.

The scheduling means the series will be shown at a time when viewers are considering spring and summer holidays and weekends away, supporting broader awareness and talkability around caravan parks as audiences consider how they’d like to spend the warmer months.

The Dyers’ Caravan Park is brought to Sky by award-winning independent production company Expectation, whose track record of TV hits includes Clarkson’s Farm.

Find out more about The Dyers’ Caravan Park at www.sky.com/watch/the-dyers-caravan-park