Willerby appoints sales manager to drive forward bespoke park home brand

11 April 2024

Leading holiday home manufacturer Willerby has appointed a new senior manager to oversee the sales department of its bespoke park home and luxury lodge division.

Jennifer Hughes has joined Willerby as the National Sales Manager for Willerby Bespoke. Her role will focus on growing sales and increasing the exposure of the Willerby Bespoke brand, which enables customers to buy and talior their own park home or luxury lodge. These bespoke homes offer low-maintenance and energy-efficient living spaces tailored to individual preferences.

Established in 2018, Willerby Bespoke complements the company’s range of holiday homes and lodges. Recently, the Willerby Bespoke brand has been aligned more closely with its parent brand, Willerby Ltd, with an aim to leverage Willerby’s market-leading position and outstanding industry reputation to grow the park home arm of the business.

Jennifer said: “I am thrilled to be a part of Willerby Bespoke at this exciting juncture. The company's investment in the bespoke sector is commendable and I look forward to contributing to its future growth.

“By aligning our brands more closely, we aim to reinforce the message that our park homes and lodges bear the hallmark of Willerby’s quality and expertise.”

With extensive experience in the park home sector and a background in senior roles at various manufacturers and park groups, Jennifer emphasises the importance of customer feedback in driving innovation.

“Understanding our customers’ needs is paramount. Their input shapes the development of new models, ensuring that our offerings align with their lifestyle preferences."

Darren Black, Willerby’s Chief Commercial Officer, said: “We are delighted to welcome Jennifer to the business. Her expertise will be invaluable as we expand our bespoke offerings and strive to increase market share."

Jennifer’s role will focus on growing sales and increasing the exposure of the Willerby Bespoke brand.